The Forest Trends “Protect What Matters” Communications Workshop
Practical communications strategies grounded in research to help you reach, engage, and mobilize your critical stakeholder audiences.
The workshop equips leaders, communicators, and practitioners working on forest health with practical, audience-first communication skills to improve how wildfire mitigation is discussed with the public, partners, and decision-makers. The goal is to reduce reactive, conflict-driven engagement, strengthen public understanding, and elevate support for these essential forest management practices.
This is not traditional media training and is not limited to spokespeople. It is professional skills development for anyone who communicates, formally or informally, about forest management and wildfire mitigation with external audiences. The workshop provides tools to communicate more persuasively, build support, and increase engagement with a range of forest health strategies.
What the Workshop Covers
- Introduction to values-based and persuasive communication
- How to identify and speak to what specific audiences care about
- Real-world role-play using scenarios
- Applying the same principles across channels
- Communications tools participants can apply immediately
Why it matters:
Public support for wildfire protection is strong, but concern about individual projects often dominates the conversation. This workshop helps forest health advocates engage audiences more effectively and reduce reactive, conflict-driven communication.
What it’s not:
Not TV media training. Not scripted messaging. Not a replacement for existing communications guides, talking points, or trainings.
Outcome:
Participants will communicate more confidently and consistently, and with less friction, about forest management and wildfire mitigation. They will be better equipped to frame plans and issues in ways that resonate with communities and stakeholders.
For more information, contact [email protected]
