Encouraging Voluntary Initiatives for Corporate GreeningBy Robert Gibson View Publication
None of the usual options – the market, conventional regulatory authority and customary
propriety – can meet the challenge of moving toward sustainability in a dynamic, globalizing
political economy. At least they cannot do so as usually applied and haphazardly associated.
Efforts to build a coherent and well integrated set of motivations for “voluntary initiatives” are
unlikely to be sufficient by themselves either. But the exercise of building such a set of
motivations along with appropriate individual initiatives is necessary, globally as well as