Buying InBy Allie Goldstein - Ecosystem Marketplace View Publication
Among a group of nearly 2,000 companies that publicly disclosed data in 2015, 18% use offsetting as part of a carbon reduction strategy – including familiar household names such as L’Oréal, General Motors, and Delta Air Lines – according to a new report by Forest Trends’ Ecosystem Marketplace, “Buying in: Taking Stock of the Role of Carbon Offsets in Corporate Carbon Strategies.”
Some of these brands have very real operational concerns that drive them to fight climate change. Sportswear manufacturer PUMA worries that weather changes and temperature extremes could affect its cotton farmers. In the tech sector, global warming might increase the cost of cooling large data centers for businesses like Google and Microsoft. Delta anticipates that since higher temperatures decrease air density, climate change may increasingly force their planes to carry lighter loads (e.g., fewer passengers), leading to a drop in revenue.
How are these companies tackling the challenge?
Market Snapshot: Number and Percentage of Reporting Companies That Engage in Offsetting and Number of Offsets They Purchase or Originate
Top 20 Voluntary and Compliance Offset Purchasers by Volume, 2012–2014
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- Some global brands are getting creative to lower their carbon footprints – Mongabay
- The world’s top offset buyers, according to Ecosystem Marketplace – Carbon Pulse (subscription)
- ‘Upsurge’ in internal carbon pricing seen at major companies – ClimateWire (subscription)
- Companies are tackling climate emissions in creative ways – GreenBiz
- Debunked: Eight Myths About Carbon Offsetting – Forest Trends’ Viewpoints blog
- New Report Finds Companies Are Pricing Carbon And Offsetting Emissions In Creative Ways – Ecosystem Marketplace