Frannie Murray is a Strategic Events & Communications Advisor at Forest Trends. In this role, she designs and produces high-impact events and develops communications that translate complex ideas into clear, compelling narratives. Her work spans event strategy, stakeholder communications, and visual storytelling—including graphic design for reports, campaigns, and digital content—ensuring every touchpoint is both thoughtful and operationally sound.

Frannie’s professional DNA blends creativity with operational rigor. She began her career in project management at award-winning advertising agencies, including AKQA and Cartwright, where she led integrated campaigns for global brands and managed complex productions from concept through execution. She later joined Meta, where she developed programs and led in-person and virtual events for key partners, overseeing guest experience, production planning, communications, and logistics to maximize impact.

She previously served as Development Director at the Jackson Hole Conservation Alliance, where she deepened her focus on mission-driven communications and fundraising strategy. A sixth-generation Wyomingite, Frannie brings a personal connection to the landscapes and communities at the heart of conservation work. She is known for bringing structure to ambiguity by translating big ideas into clear, actionable plans, while maintaining a strong creative vision.

Based in Salt Lake City, Utah, Frannie is an avid hiker, skier, and pickleball player, and enjoys exploring the outdoors with her family.