As part of its commitment to become carbon neutral, Microsoft charges an internal carbon fee and has invested over $4 million into carbon offset and renewable energy projects since July 2012. PUMA also seeks to find the overlap between “sustainable” and “desirable/profitable” by supporting REDD+ projects in Kenya through carbon credits purchased from Wildlife Works.
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15 May 2013 | At the recent
DiCaprio hopes Microsoft’s efforts can set a precedent for other companies looking to prioritize organization-wide environmental accountability through efforts like REDD+. A new
“We are part of the problem,” says DiCaprio, “especially when we look at our customers and the proliferation of devices that are emerging and the energy they require, so we need to also be part of the solution.”
One of the largest players in a heavily energy-dependent industry that accounts for 2% of all global emissions, Microsoft has invested over $4 million into carbon offset and renewable energy projects since July 2012. Despite the firm’s traditional interest in technology-related offsets, forest carbon has figured prominently in its portfolio. Supported projects include Wildlife Works’ VCS/CCB-verified Kasigau REDD+ project in Kenya and Terra Global Capital’s VCS/CCB-verified Oddar Meanchey REDD+ project in Cambodia, which has been recently trying to address
The REDD+ Talks, hosted by Wildlife Works, CSR Wire, and the Code REDD Campaign, also brought in speakers representing other private sector actors. Martyn Bowen, Regional General Manager for PUMA in Eastern Europe, Middle East, Africa, and India, discussed the need for companies to find the overlap between “sustainable” and “desirable/profitable.” Bowen encourages other companies, even PUMA’s leading competitors, to follow suit in supporting REDD+ projects: “There’s no shame in starting tentatively…do one village at a time.”
“The communities themselves become the best agents of change once they decide that it’s in their best interest,” adds Wildlife Works Founder and CEO Mike Korchinsky. “If REDD+’s done right, it’s creating the right incentives for the communities to make their own determination.”
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