Luis is a social communicator from Universidad de San Martín de Porres, specializing in advertising and public relations. He has more than 10 years of experience designing integral communication and press strategies, working in the development and dissemination of key messages, and preparing spokespersons. He has worked in various media and public relations agencies with an important international presence, always aimed at the consolidation and positioning of messages that involve a business narrative and the generation of a favorable public opinion.