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From Forest to Furniture: New Green Market Opportunities for China

Event Overview

From Forest to Furniture: New Green Market Opportunities for China

September 12, 2001 - September 13, 2001

Shanghai, China
Shanghai Everbright Convention & Exhibition Center

“From Forest to Furniture: New Green Market Opportunities for China,” will inform commercial
actors of markets for sustainable forestry products, certification, and expanding business
opportunities in sustainable forestry in China and facilitate contacts between potential partners.
The conference will contribute to a growing debate in China on policy reforms necessary to
encourage commercial forestry and complement a conference on forest policy held in Huangshan
in May 2001.

Sponsored and Organized by:
Forest Trends
Chinese Research Center for Environmental and Ecological Economics (RCEEE)

World Wide Fund for Nature
China National Furniture Association
Center for Chinese Agricultural Policy, Chinese Academy of Sciences

For documents and resources related to this event, please contact Jordan Sauer at jsauer@forest-trends.org


    Global Market Trends and Opportunities for the Forest Industry
    by Michael Jenkins, Forest Trends

    The US Furniture Industry: Trends in Outsourcing and Emerging Certified Demand
    by Catherine Mater , Mater Engineering

    Keynote Presentation: IKEA's Procurement Policies for Wood Products
    by Magnus Lofmark, IKEA, Sweden

    Outlook for Certificaiton in Asia: Certifier perspectives
    by Walter Smith, Smartwood, USA

    Société Générale de Surveillance SGS
    by Kevin Grace, SGS, Malysia

    Policy Issues in Sustainable Commercial Forestry and Trade in China: The Logging Ban and WTO Accession
    by Ilan Vertinsky, University of British Columbia


    Status of Certification in Asia and Next Steps to Establish Certification in China
    Rod Taylor, WWF -International

    Joyce Lam, WWF-Hong Kong

                       Zhu Chunquan, WWF-China


    Market Demand for Certified Wood products: Company perspectives Demand in the US
    Paul Fuge, Plaza Hardwoods Inc

    Director: Certified Forest Products Council (USA)

    Demand in Europe: B&Q
    Tony Judge, B&Q and Kingfisher Asia


    The Supply of Certified Wood: Why and How Companies Certify
    Farley Tu, Sino-Wood & Partners/Sino Forest Corporation

    From Forest to Furniture - Why Companies Go Green
    Kevin Rose, Fletcher Challenge Forests


    Ensuring Sustainable Supply of Quality Wood: Company - Community Partnerships Introduction
    Chair: Michael Conroy, The Ford Foundation

    Case of Community Production and Door Manufacture for Export to DIY retailers
    Eva Fernandez, Puertas MonteAlban, Mexico

    Case of Company - Community Partnerships in Canada
    Gary Bull, University of British Columbia

    Scheme for Certified Wood Production from Communities in Southern China | Chinese
    Sun Changjin, RCEEE

    Investment Opportunities for Sustainable Forest Industry
    Tessa Tennant, Association for Sustainable and Responsible Investment in Asia

    可持续林产业的投资机遇 (Chinese)
    Ambassador N. Cinnamon Dornsife, Asian Development Bank

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